{"id":1483,"date":"2020-11-25T17:50:59","date_gmt":"2020-11-25T17:50:59","guid":{"rendered":"https:\/\/www.treatwell.be/en/partners\/?post_type=blog&p=1483"},"modified":"2020-11-25T17:51:00","modified_gmt":"2020-11-25T17:51:00","slug":"why-reviews-really-do-matter-for-salons","status":"publish","type":"blog","link":"https:\/\/www.treatwell.be/en/partners\/resources\/blog\/why-reviews-really-do-matter-for-salons\/","title":{"rendered":"Why reviews really do matter for salons"},"content":{"rendered":"\n

Are reviews really worth it? Well, in a word: yes. Very much so \u2014 and for more reasons than you might think. <\/p>\n\n\n\n

Testimonials from your clients are one of the best ways to both promote and improve your business. Let\u2019s take a closer look at the real value of a review.<\/p>\n\n\n\n

They help you build the reputation you deserve<\/strong><\/h3>\n\n\n\n

When a client is looking for their next appointment, they need to know they\u2019re booking somewhere they can trust \u2014 and you need them to know that\u2019s you. <\/p>\n\n\n\n

Here\u2019s where the stars come in. A set of glowing reviews from your happy clients is the perfect way to encourage new clients to book online with confidence. And it has an instant impact, too \u2014 for example, over 90% of the bookings on Treatwell go to salons with 21 or more reviews.<\/p>\n\n\n\n

When those clients are searching and comparing their options online, having those reviews help give your business more clout, generating those all-important star ratings that\u2019ll give you the edge over your competition. <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

They\u2019re the perfect marketing companion<\/strong><\/h3>\n\n\n\n

As well as building up your reputation over time, actively sharing those reviews can help drive even more bookings, every day.<\/p>\n\n\n\n

Share good reviews wherever you can: on social media, by email, even printed out in the salon. By putting your name (and work) in front of your followers and clients, you can keep yourself top of mind, remind them of your quality and even quietly prompt them to book in their next appointment with you.<\/p>\n\n\n\n

Think of it as the digital version of word of mouth \u2014  around 4 out of 5 consumers put verified, helpful reviews from others at the same level as recommendations from their friends and family. It\u2019s the ultimate proof that you do great work.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

You can learn (a lot) from them<\/strong><\/h3>\n\n\n\n

Salon reviews are for more than just sharing. They\u2019re also an important source of information \u2014 a direct line from your clients to your business. Pay close attention to what\u2019s actually being said in both your good and <\/em>your bad reviews (unfortunately they do happen occasionally).<\/p>\n\n\n\n

From the feedback you receive from your clients over time, you can see what\u2019s working in your salon \u2014 from which star stylist\u2019s name is coming up the most often, to which of your treatments are getting the most positive reaction \u2014 so you know to focus in those areas.<\/p>\n\n\n\n

That goes both ways. Finding out what isn\u2019t working in your salon is every bit as valuable as knowing what is, so you can take the steps to address it. (Plus, responding politely and gracefully to negative feedback can actually leave your salon looking better to others.)<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

They\u2019re a great teamwork tool<\/strong><\/h3>\n\n\n\n

It\u2019s not just your clients who appreciate a good review. Share great feedback you receive with your team, especially if they mention someone by name.<\/p>\n\n\n\n

Recognise and celebrate good work \u2014 it\u2019s vital for your team to enjoy their jobs, feel valued and put their best in. Letting them know you\u2019re noticing their hard work doesn\u2019t just give them a well-deserved confidence boost, it helps keep them invested in what\u2019s happening with the salon in the long run.<\/p>\n","protected":false},"excerpt":{"rendered":"

Are reviews really worth it? Well, in a word: yes. Very much so \u2014 and for more reasons than you might think.  Testimonials from your clients are one of the best ways to both promote and improve your business. Let\u2019s take a closer look at the real value of a review. They help you build […]<\/p>\n","protected":false},"author":50,"featured_media":1487,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Testimonials from your clients are one of the best ways to both promote and improve your business. 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