Building a strong social media presence for your salon isn\u2019t easy. It takes a lot of work and a clear plan of action. But it\u2019s worth it \u2013 once your followers are engaged (you\u2019ll be hearing that magic \u2018E\u2019 word a lot whenever we\u2019re talking about social media) and happy seeing your name pop up in their feed, the benefits to your business can be huge.<\/p>\n\n\n\n
Whether you\u2019re brand new to social media or just looking for tips to improve, here are the 7 things salon customers want to see online, so you can attract new clients (and then keep them coming back again and again).<\/p>\n\n\n\n
Building an online profile really doesn\u2019t have to be all business. In fact, it really shouldn\u2019t be. People use social media to connect with each other \u2013 there\u2019s no reason that wouldn\u2019t include your salon.<\/p>\n\n\n\n
Show off your what makes you unique. Did something fun with your staff? Share the snaps! Got thoughts about a new trend in your beauty space? Let the people know. You\u2019re the expert \u2013 they love hearing what you think. Features like Instagram Stories are a really great way to show off some creativity too.<\/p>\n\n\n\n
Speaking of expertise, who doesn\u2019t love some insider knowledge? Educational posts are a great way to engage your audience in a really natural way.<\/p>\n\n\n\n
Try making some step-by-step guides about the latest trends, or teach them how to pull off new beauty techniques, and you\u2019ll have people lining up for your content. (For bonus points, you can use video to your advantage. More on that below.)<\/p>\n\n\n\n
Transparency and consistency are the words of the day, here. Customers love to see an active profile that lets them know you\u2019re more than just a business.<\/p>\n\n\n\n
Talk publicly to your clients. Got a lovely review from a regular? Share it with your followers and thank them. Like and reply to comments that come in. Keeping that interactive, two-way communication going strong is something social media has going for it over any other channel, so it\u2019s well worth investing the time.<\/p>\n\n\n\n
This one isn\u2019t going to come as a shock \u2013 customers absolutely love a deal.<\/p>\n\n\n\n
Eagle-eyed customers are always on the lookout for great value, so make sure you\u2019re shouting about yours \u2013 especially if they can get themselves some value by interacting with your post. Share promotions or special offers with them if they engage with your post.<\/p>\n\n\n\n
As we mentioned earlier, it\u2019s all about keeping that communication open \u2013 and not just between you and your customers.<\/p>\n\n\n\n
By promoting conversation between your clients (when you talk about a new trend, for example) you end up with a loyal base of interested users who come back time and again to take part in group discussion \u2013 it really puts the \u2018social\u2019 in social media.<\/p>\n\n\n\n
Maybe not for the faint of heart, but video content is always a strong performer when it comes to getting your followers invested in your salon. It\u2019s up to you what you want to share: those classic how-to guides, tours of your workspace, time lapses of treatments \u2013 it all looks good when recorded.<\/p>\n\n\n\n
You don\u2019t need to be an editing whiz either \u2013 both Facebook and Instagram have some basic tools for making nice videos. Then, when you feel like you\u2019re ready, you can take the biggest leap \u2013 live video.<\/p>\n\n\n\n
Your online profile is the quickest way to the heart of your business, and that should go for booking you online, too. In the modern world, the importance of putting as few barriers in the way of your customers being able to make a booking as possible, the better.<\/p>\n\n\n\n
Engaged customers want to book with you. You just have to give them the opportunity.<\/p>\n\n\n\n
With Treatwell, you can put your own \u2018Book Now\u2019 widget on your Facebook or on Instagram with Instant Experiences (it\u2019s really easy), and your customers can book you straight from your page \u2013 any time, any place. Or your website. Or Google. Even when you\u2019re closed. It\u2019s easier for you and a better experience for them.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Building a strong social media presence for your salon isn\u2019t easy. It takes a lot of work and a clear plan of action. But it\u2019s worth it \u2013 once your followers are engaged (you\u2019ll be hearing that magic \u2018E\u2019 word a lot whenever we\u2019re talking about social media) and happy seeing your name pop up […]<\/p>\n","protected":false},"author":50,"featured_media":662,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Social media can be game-changing for a beauty business. But what if you're not sure how to start? Let's break down what makes for great salon social media marketing","_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","saswp_custom_schema_field":""},"categories":[11],"tags":[],"target-audience":[19,18],"class_list":["post-1481","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-featured","target-audience-salon-owners","target-audience-stylists"],"acf":[],"yoast_head":"\n