Yael Monas is a CRM and lifecycle specialist who focuses on helping beauty and wellness businesses grow in ways that actually last, through smarter relationships, not just smarter campaigns.
As CRM Manager at Treatwell, she shapes how salon partners across 12+ European markets discover, adopt, and grow with Treatwell’s software and online booking platform. Her work connects salons and customers – supporting salons to scale their businesses while making the booking experience better for millions of customers.
With nearly 10 years in marketing and a background in SaaS, she brings a practical, customer-first approach to lifecycle, onboarding, retention, and international growth. Over the past five years at Treatwell, she has helped launch and scale multiple markets, build lifecycle programmes from the ground up, and support thousands of salons at every stage of their journey with Treatwell.
She holds a degree in International Business and specialises in CRM, lifecycle strategy, B2B growth, and marketplace expansion across Europe. Outside of work, she’s usually planning her next holiday, trying a new restaurant, or booking a great pedicure and brow appointment. A Japanese head spa is still on her beauty bucket list, and very likely to be booked on Treatwell “for research” very soon.
